I’m Andrew Scott
I explain [marketing] technology to business and [marketing] business to technology.
Not to be confused with that Andrew Scott.
My work
Alpha Agency
We sold White Marble Consulting to Alpha FMC in September 2024. It’s now Alpha Agency.
Beacon
Beacon is the digital marketing benchmarking product for investment managers.
JourneyStack
My new company that builds better martech products for investment managers. Including >>
FundCommerce
Better fund centres for investment managers. Digital first, AI enabled, cost effective. Just better.
My causes
St John’s Broadbridge Heath
Active member and PCC trustee. I lead the digital activities for St John’s including website & streaming
Support for Ukraine
I work with multiple groups & charities to support Ukraine in their defence against Russian aggression
Hope Lebedyn
I create impactful visuals that tell compelling stories and elevate digital content
Probably enough…
…for now
Biography
I work with marketing and digital leaders in the investment management industry primarily in the UK and US to make the best use of marketing technology.
Over 25 years in the UK I have worked both client side for large financial services brands and as an adviser and managing director for a marketing consultancy firm.
I help marketing and digital leaders make decisions about the technology they invest in and how that technology can support their brand, deliver customer experience, drive scale & efficiency, and embed AI.
In particular I focus on the interface between investment firm data, content and client knowledge, and the advisers and investors who make decisions about where to invest. Typically a combination of website, portal, fund centre, email and CRM underpinned by data and infrastructure.
In both client and consulting roles I’ve helped firms invest & build new platforms, audit & optimise existing platforms and think holistically about their martech model. My approach is focused on solving problems and choosing the right tools for the job.
Along this journey I have also gained experience in helping to build a consultancy firm from a handful of people to expansion to the US and our acquisition and exit.
My projects
Minimal Elegance
#design
A design project exploring subtle white and gray tones with delicate, flowing forms.
Timeless Gray
#design
A project showcasing depth and sophistication through soft, flowing gray tones.
Blog
No posts
Getting in touch
I’m always interested in hearing from friends & colleagues or introduction to new projects and causes.
